PMA NorCal: Photo Marketing Association - Northern California Division
Hawaii, Northern California, Northern Nevada & Utah

2009 Fall Workshops & Table Top Show

September 26, 2009
Marriot Hotel in Emeryville

$59 per person - Register Early - Seating is limited

Come see all the latest gear and talk to the reps from Nikon, Tamron, Ilford, Gagne, Porta-Brace, and more

Adobe Photoshop - Lightroom 2 Workshop
Instructor: Brad Jones    Session Time: 9 a.m. to 1 p.m

This workshop will focus on how to design a logical file structure, build an efficient backup system, and use “metadata” to track images from program to program. Integrate image management into your workflow and learn how to track the content of your images using keywords.
We will also explore the Develop module to maximize the quality of your images, including a detailed explanation of the new selective control with the Adjustment brush. Learn how to set-up batch
processing, master roundtrip editing of images from Lightroom into Adobe Photoshop, and work with virtual copies of your original files.

Brad Polt-Jones is the owner of Future Light Digital Workshops in San Francisco, one of the premier hands-on learning centers for digital photography on the West Coast. He has more than 20 years experience as a professional photographer, starting out as a sports photographer on the ski runs of Colorado. In his 15 years as a digital media artist and instructor, Brad has trained over 1,000 individuals in graphic design and photography. His clients include Apple Computer's iPhoto QA Team, Bonham's, The New Lab, PhotoLab Berkeley, Photoworks, and staff from leading Bay Area companies such as Pixar, Apple and Adobe. Brad has a Master of Fine Arts degree from Claremont Graduate University in sculpture and new media.

What’s a Histogram and The Magic of HDR
Instructor: Dave Henry   Session Time: 2:30 p.m. to 5 p.m.

Examine the art of obtaining great exposures shooting digital and using image blending techniques to enable the digital sensor to produce images that more closely reflect what the eye and brain see.  Using concepts you’ll learn in the morning Lightroom™ session, Dave will demonstrate, on the screen, how to work with your photos to minimize digital noise and get the most from elusive shadow detail.  He’ll shatter the myth of “under expose like we used to do with Kodachrome for best saturation” because digital capture offers much more control and flexibility than film ever did. Then he’ll tie it all together and show you how to combine images, using the above exposure techniques, to create High Dynamic Range photos. This will be the fastest and most information packed 2 ½ hours you’ll ever experience.

Dave Henry has over three decades of photographic experience. He is a professional photographer and has led photography
workshops all over the world for many years and covered assignments on five continents. Early in his career he worked for a couple camera companies including Canon and spent the last 27 years as a photographer at The Sacramento Bee newspaper. In addition to his freelance photography, he teaches a photography class at Cosumnes River College. He’s an early pioneer in digital photography and has been widely published for over 30 years in magazines, newspapers, billboards, annual reports and the internet to name a few. His commercial work ranges from architectural, aerial, advertising, editorial, food and legal photography to his personal work in landscapes.

How to register:

Contact Mike Paschke c/o Shutterbug Camera: (707) 546-3456.

To pay with credit card: FAX form to 707-576-1459, Attn: Mike Paschke.

Upon receipt we will call you for credit card info.

To pay by check: make check payable to NorCal PMA.

Mail check with registration form to:
Shutterbug Camera
3011-C Santa Rosa Ave.
Santa Rosa, CA. 95407
Attn: Mike Pashke

2010 PMAI Convention and Trade Show
February 19-23, 2010
Anaheim Convention Center, Southern California. USA

The largest annual Photo Industry trade show and convention in North America.
For more information go to the PMAI website.

For more information about any of these events:

Attendees: contact Mike Paschke, Director of PMA Northern California Division: mikep@shutterbugcamera.biz

Speakers, Sponsors & Exhibitors: contact Fran Herman, President of PMA Northern California Division: fran@pmanorcal.org

If you are interested in becoming a member of PMA Northern California Division please contact our membership director: Mike Paschke owner of Shutterbug Camera: mikep@shutterbugcamera.biz